As part of my strategy to modularize WWE.com, leverage feeds, promote social networks, user sharing and promote widgets for building pages, it was absolutely necessary to re-architect the layout for the website's main templates. For years, the site depended on a double-navigation, three-column based layout. Due to various obstacles like CMS limitations, advertisement contracts, work-flow issues, lack of manpower and years of ad hoc implementations of the secondary nav, the request for a site re-work was never made possible. Nevertheless, I took on the insurmountable challenge and connected with every stakeholder, developer and content producer to discover the whats and whys. Read More

WWE.com Site Modification

Company: WWE
Date of Launch: June 2010
Title: Sr Product Development & UX Lead
Roles: Product Developer/Manager, Designer
Technology: Omnigraffle, Powerpoint, Excel, Photoshop
View Designs: Launch Gallery
View Live: Click Here

WWEShop.com DESPERATELY needed not only a redesign but its entire IA to be realigned. For this project, I was given a short time-frame of 2 weeks (they decided last-minute to redesign the website in time for the back-to-school month of September) to totally rethink, strategize and re-build the site's information architecture. Pressed with time, as well as juggling other projects, I was able to reduce, refine and finally restructure the website - ultimately delivering a 30 page wireframe and style guide document for development.

WWE Shop (wweshop.com)

Company: WWE
Date of Launch: September 2009
Title: Interactive Art Director
Roles: Information Architect, Designer
Technology: OmniGraffle Pro, Photoshop
View Designs: Launch Gallery
Visit Website: Click Here

After the previous year's SummerSlam Microsite set the bar at WWE by receiving several awards, nominees and honorable mentions, the pressure was on to create and design the best microsite on WWE.com yet. This time, without the design hand of Alan Chappell, the challenge fell on the lap of Chris Connelly and I. In collaboration with Chris, a highly reputed designer at WWE with expertise in both motion graphics and 3D, we took the general key art handed down to us from the Creative department and transformed it into a high-flying, motion-intensive interactive experience - eventually winning a CableFAX 2010 award for Best Website Design. Read More...

SummerSlam 2009 (ss09.wwe.com)

Company: WWE
Date of Launch: August 2009
Title: Interactive Art Director
Roles: Art Director, Designer, Flash/HTML Developer
Technology: Flash, After Effects, HTML, JS, CSS
View Designs: Launch Gallery
Visit Website: Live Version | Award Version