While researching the many options and approaches to developing a mobile product, I encountered a company called Mobile Roadie. With over 100 iPhone and Android apps in the market and names like Madonna and Taylor Swift utilizing their template style apps development approach, and most importantly - a price tag of just $499 to set up, it was hard not to ignore. The seemingly cost effective, rapid roll-out strategy and easy-to-use CMS makes it very enticing to all brand owners and music artists without a solid next-gen mobile product or a hefty budget to consider Mobile Roadie as a valid approach.
Mobile Roadie Chart
With this in mind, I created a cost benefit analysis spreadsheet that explores a possible 12 month scenario for utilizing Mobile Roadie. It takes into account all the costs (setup and monthly) associated with Mobile Roadie as well as Apple. Almost all apps experience a diminishing returns as a month-to-month downloads performance. Taking that into consideration, I built a model that uses an assumption for initial downloads and then a gradual decrease of downloads overtime.
To check out the full model on the spreadsheet, click here! I am also happy to share if you would like to get a copy and play around with the assumptions for different results. Just contact me here.
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